Media Placements
Case Studies
Case Study 1
Overview
The case study is based on Lensa, one of the top US-based online job portals with over 10m+ members and growing rapidly. Lensa, is a next-gen job-matching and hunting platform, aims to revolutionize the concept of strength, skill, and talent exhumation on the part of job seekers. Lensa is probably the only job-matching platform that makes sense in the post-pandemic era. Based on the concepts of predictive analytics, Lensa aims to disinter and assess the strongest suites of an applicant whilst matching them to the exact requirements of the recruiters.
Landing the perfect job is way easier than what people make it to be. As job seekers, users need to be aware of their more impactful skills to get listed by the top recruiters. Now, there may be a new way for people to uncover information regarding their own strengths and weaknesses. That comes in the form of a new workstyle game that has been developed by Lensa. Lensa, long-known to be one of the leaders in the area of predictive analysis, natural language processing, and machine learning has been working hard to help individuals who are looking for a job gain greater insight into their own behaviors. That is exactly where the game comes into play.
Stefan, a member of Lensa’s team reached out to us for getting brand promotion and to build more credibility of Lensa and their workstyle game.
Strategy
- Create powerful content that positions Lensa in a powerful way on the media.
- Place features about Lensa and their workstyle game on top-tier media outlets to gain massive exposure.
- Improve overall brand perception of “Lensa” by giving an initial press boost to it.
- Created backlinks on top-quality sites to gain more authority and SERP ranking.
- Pave the path to more future media coverage.
Featured On
Backlinks On
Results
- Got Lensa featured on VentureBeat, BusinessInsider, Yahoo, SFweekly, TechTimes, and many more major media outlets.
- Created backlinks on Harvard.edu, Duke.edu, Cornell.edu, and other top-quality sites.
- Created powerful content that positioned “Lensa” as an authority brand in the online job portal industry.
- Improved press exposure, brand credibility, and Google presence.
Case Study 2
Overview
This case study is dedicated to Ingen Dynamics, an award-winning AI-Based robotics company. InGen Dynamics uses A.I. and Robotics to solve complicated real-world challenges with solutions that are incredibly simple and highly functional. InGen’s mission statement, from the very beginning, has been to improve quality of life for humans through Intuitive, Cost-Effective, and Practical ROBOTICS and A.I.
The company and products have been recognized by major associations including IEEE, Disney, Boston Consulting Group, and Robo-Business and featured in major global research reports on security and home robotics. InGen and its products have also featured in Fortune, Forbes, PopSci, IEEE, BCG, Discovery, and Mashable.
The firm raised a recent round of funding bringing the total funding commitment to $4 Million at the most recent valuation of $45 Million. With this InGen believes it is on track to hit a $100 Million valuation in 2021.
Arshad Hisham, Founder, and CEO, InGen Dynamics reached out to us for getting more press exposure and to build more credibility for his company.
Strategy
- Create powerful content that portrays Arshad Hisham and his company in a unique way.
- Leverage Arshad’s story along with our network of connections to get him featured on major publications.
- Boost brand credibility and authority by positioning Ingen Dynamics as a leader in the AI and Robotics industry.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Got Arshad Hisham and Ingen Dynamics featured on some of the world’s biggest media outlets including Bloomberg, VentureBeat, Yahoo News, Forbes India, BusinessInsider, and many more.
- Created powerful content and strategically got it placed on major media outlets to position Ingen Dynamics as a leader in the AI and Robotics space.
- Tremendously boosted press exposure, brand credibility, and Google search presence for Arshad and his company.
Case Study 3
Overview
The case study is about SocialMeep, an AI-powered organics Instagram growth service and automation tool. SocialMeep uses advanced Machine Learning, Artificial Intelligence, and Computer Vision to grow customers’ Instagram accounts. SocialMeep is the first of its kind platform to leverage the power of artificial intelligence for Instagram growth.
Unlike other services, SocialMeep doesn’t follow, unfollow, comment, or post for you. Instead, they do discreet micro-interactions, including story views, comment likes, post likes, IGTV engagements, and a proprietary combination of “Organic Actions.”
SocialMeep has exploded in popularity among brands, businesses, and agencies over the past few months – for good reason. SocialMeep is the best-designed tool and has generated consistent results for its customers.
Hooman, marketing manager of SocialMeep reached out to us for getting brand promotion and to build more credibility for their tool.
Strategy
- Develop powerful content that strategically explain SocialMeeps’s unique way of work to gain organic results on Instagram.
- Leverage SocialMeep’s unique story and approach along with our network of connections to get him featured on major publications.
- Strategically position SocialMeep as a leading powerfull and credible tool for Instagram organic growth.
- Secure enough features about SocialMeep on different mid-tier and top-tier publications so that they can later be leveraged to get coverage on even bigger media outlets
Featured On
Results
- Got SocialMeep featured on many top publications including TechTimes, HomeBusinessMag, and Bitrebels.
- Created powerful content that effectively detailed SocialMeep’s unique way of Instagram growth, and got it placed on major media outlets to raise credibility.
- Effectively positioned SocialMeep as an leading Instagram growth tool by leveraging media placements.
- Boosted press exposure, brand credibility, and Google search presence for SocialMeep.
