Case Study 1

Overview

The case study is based on Lensa, one of the top US-based online job portals with over 10m+ members and growing rapidly. Lensa, is a next-gen job-matching and hunting platform, aims to revolutionize the concept of strength, skill, and talent exhumation on the part of job seekers. Lensa is probably the only job-matching platform that makes sense in the post-pandemic era. Based on the concepts of predictive analytics, Lensa aims to disinter and assess the strongest suites of an applicant whilst matching them to the exact requirements of the recruiters.

Landing the perfect job is way easier than what people make it to be. As job seekers, users need to be aware of their more impactful skills to get listed by the top recruiters. Now, there may be a new way for people to uncover information regarding their own strengths and weaknesses. That comes in the form of a new workstyle game that has been developed by Lensa. Lensa, long-known to be one of the leaders in the area of predictive analysis, natural language processing, and machine learning has been working hard to help individuals who are looking for a job gain greater insight into their own behaviors. That is exactly where the game comes into play.

Stefan, a member of Lensa’s team reached out to us for getting brand promotion and to build more credibility of Lensa and their workstyle game.

Strategy

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Results